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FCCPC  to regulate AI marketing, defaulters face N10m to 100m penalty

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By Sam Otuonye 

The Federal Competition and Consumer Protection Commission (FCCPC) has proposed new rules that would subject businesses using artificial intelligence, machine learning and automated technologies for marketing to additional regulatory requirements with tougher penalties.

Under the draft Sales Promotion Regulations, 2026, businesses using AI for sales promotions, marketing communications or consumer engagement directed at or accessible to Nigerian consumers would be required to register with the Commission.

The proposed framework also introduced tough financial penalties for breaches, with corporate entities facing fines of up to N100 million or 1% of their previous year’s turnover, whichever is greater.

The draft creates a dedicated framework for what it describes as “Artificial Intelligence and Automated Marketing”, reflecting the growing use of AI tools in advertising, customer engagement and digital promotions.

Under the proposal, businesses that deploy, operate or use AI, machine learning systems or automated technologies for promotions, marketing communications or consumer engagement would have to register the use with the FCCPC.

The draft further proposes that AI-generated or automated marketing content must be clearly identifiable as such. It also specifically addressed emerging marketing tools including AI chatbots, virtual influencers and automated messaging systems.

The proposed rules stated that their use in marketing must be transparent and must not involve manipulation, misinformation or exploitation of consumer data or behavioural tendencies. Businesses would also be required to allow consumers to opt out of automated or AI driven marketing communications.

Beyond the AI provisions, the draft proposed a major increase in the financial consequences for businesses that breach the proposed Sales Promotion Regulations.

According to the proposed regulation, a natural person who contravenes the regulations could face a fine of up to N50 million.

For a corporate entity, the proposed penalty is up to N100 million or 1% of the company’s previous year’s turnover, whichever is greater.

“A body corporate, shall be liable to an administrative penalty not exceeding NGN100,000,000.00 (One Hundred Million Naira) or 1% of its turnover in the previous year, whichever is greater.

“Each director of an undertaking referred to in Regulations 61.2(b) is liable to be proceeded against as specified under Regulations 61.2(a). Such sanction may include disqualification as a director for a period not exceeding five (5) years,” the FCCPC stated in the draft regulation.

The draft also proposed additional penalties of up to N10 million for specific breaches, including failure to award a promised prize or failure to comply with the terms of a promotion. A person who makes a false statement in an application or undertaking could also face a penalty of up to N10 million under the proposal.

Under the draft, an undertaking using AI generated content or automated promotional systems would be responsible and accountable for representations, messages and claims produced or communicated by those systems.

The rules would also impose liability where an AI system or automated tool produces misleading, discriminatory or harmful promotional outcomes.

The proposed rules state that their use in marketing must be transparent and must not involve manipulation, misinformation or exploitation of consumer data or behavioural tendencies.

Businesses would also be required to allow consumers to opt out of automated or AI driven marketing communications.

Beyond the AI provisions, the draft proposes a major increase in the financial consequences for businesses that breach the proposed Sales Promotion Regulations.

According to the proposed regulation, a natural person who contravenes the regulations could face a fine of up to N50 million.

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Tinubu orders NAF to probe Ondo military Air Force crash

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By Our Reporter

President Bola Ahmed Tinubu has directed the Nigerian Air Force, NAF, to immediately investigate the cause of the military aircraft crash in the Igbokoda area of Ondo State.

Recall that a total of 32 people were killed after a Nigerian Air Force helicopter crashed in Igbokoda, the headquarters of Ilaje Local Government Area of Ondo State.

The aircraft was reportedly on a routine mission from Benin to Lagos when it crashed in the Igbokoda area.

The President’s directive was contained in a statement issued by his Special Adviser on Information and Strategy, Bayo Onanuga, on Monday.

Tinubu extended his deepest condolences to the families of the 25 passengers and seven crew members involved in the crash, as well as the Chief of the Air Staff, Air Marshal Sunday Kelvin Aneke, and officers, airmen and airwomen of the Nigerian Air Force.

“This is a painful moment for our Armed Forces and for the entire nation. Our Air Force personnel put their lives on the line every day to secure Nigeria. Their sacrifice will never be forgotten,” Tinubu said.

“The Chief of Air Staff has briefed me, and I have directed the Nigerian Air Force to immediately commence a thorough investigation into the cause of the crash to prevent future occurrences.

“I commend the Nigerian Air Force for activating an immediate search and rescue operation following the accident.

“I pray for the repose of the souls of the gallant officers and for Almighty God to grant their families and the Nigerian Air Force the fortitude to bear the unfortunate loss.”

The President also commended the swift response of first responders and the Ondo State Government at the crash site.

“I also commend the swift response of first responders and the Ondo State Government at the crash site,” Tinubu said.

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Over 103m Nigerians now on voter register, says INEC

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By Our Reporter

The Independent National Electoral Commission (INEC) says more than 103 million Nigerians are now on the national register of voters ahead of the 2027 elections.

INEC Chairman, Prof. Joash Amupitan, announced this on Monday at a strategic workshop for media executives in Abuja.

The workshop, themed ‘Strengthening democracy through partnership among editors, civil society and electoral institutions’, was organised by INEC in collaboration with Development Alternatives Incorporated (DAI) and the Nigerian Guild of Editors (NGE).

Amupitan said the commission’s three-phase continuous voter registration (CVR) exercise attracted more than 10.6 million new applicants.

He said the public display of the preliminary register of voters for claims and objections had been completed, while the final automated biometric identification system (ABIS) cleanup of the register had also been concluded.

The INEC chairman said the commission would commence nationwide collection of permanent voter cards (PVCs) on October 9.

He urged eligible citizens who participated in the registration exercise to collect their cards and ensure they are ready to participate in the 2027 elections.

Amupitan said INEC was also committed to continuously improving the bimodal voter accreditation system (BVAS) and the INEC Result Viewing Portal (IReV) to strengthen the credibility and transparency of elections.

“The ultimate arbiter of electoral integrity is public trust,” he said.

He called for stronger collaboration among INEC, media organisations, civil society groups and other stakeholders ahead of the 2027 elections.

Amupitan said the commission was prepared to listen to editorial concerns, address operational challenges and provide timely information to prevent misinformation from filling communication gaps.

He said INEC would provide editors with direct access to verify field incidents, logistical developments and security reports in real time.

The chairman also proposed a sustained editorial feedback mechanism between INEC and the NGE to review the commission’s operational progress and address emerging challenges throughout the 2027 election cycle.

Amupitan said stronger engagement with the media would help ensure that accurate information reaches voters, particularly during periods when electoral activities generate heightened public interest.

Rudolf Elbling, team leader at DAI, said credible elections depended not only on effective electoral administration but also on professional, ethical and fact-based journalism.

Elbling identified electoral integrity, election technology, the security of journalists and voters, and information disorder as some of the major challenges confronting the media ahead of the 2027 elections.

He said journalists had an important role to play in providing voters with accurate information and holding electoral institutions and other stakeholders accountable.

The workshop brought together electoral officials, editors, civil society representatives and other stakeholders to strengthen cooperation and improve public communication ahead of the 2027 elections.

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2027: Okpebholo deceiving Tinubu with 2.5m votes promise- Imansuagbon 

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Our Reporter 

A prominent chieftain of the African Democratic Congress (ADC), Barrister Kenneth Imansuagbon, at the weekend said Edo State Governor, Senator Monday Okpebholo, is deceiving President Bola Ahmed Tinubu with the promise of delivering 2.5 million votes for him in the 2027 presidential election, insisting that the ruling All Progressives Congress (APC) would suffer defeat in the state.

Imansuagbon, a former governorship aspirant, said the ADC was confident of defeating the APC in Edo State, particularly in Edo Central Senatorial District, because, according to him, the electorate had become dissatisfied with the performance of the APC-led governments.

He spoke at an enlarged ADC senatorial meeting in Ewohimi, Esan South-East Local Government Area, where candidates for the State and National Assembly elections in the district were unveiled.

Representing the party’s national leader and former Edo State Governor, Professor Oserheimen Osunbor, Imansuaghon declared: “We want President Tinubu to know that Okpebholo is deceiving him. The 2.5 million votes promised Tinubu is not feasible. Okpebholo will be defeated because the people are with us. Nobody can rig our election.”

He attributed the growing support for the ADC to what he described as the failure of the APC administration to address insecurity, hardship and poor infrastructure, arguing that Nigerians were yearning for a change of government.

“The ADC will win the 2027 election, and Atiku Abubakar will be the next President because the APC has failed Nigerians. People are tired of the suffering in the land, tired of poor road infrastructure and tired of insecurity,” he said.

Recounting his experience on the journey from Benin City to his Ewohimi community, he added: “It took me over five hours to travel from Benin to my village, a journey that used to take just 45 minutes under the PDP administration.”

The ADC chieftain, who described former Vice President Atiku Abubakar as the most prepared presidential candidate for the 2027 election, said the former Vice President was better positioned to rescue the country from its present challenges.

“Atiku Abubakar is the most prepared candidate for the presidency and is ready to rescue Nigerians and give hope to the people. He will return Nigeria to its lost glory. The man who can deliver the goods is Atiku and Amaechi,”.

He also urged Edo voters to reject the APC, insisting that the large turnout at the meeting reflected growing dissatisfaction with the ruling party.

On the controversy surrounding the viral video in which Edo APC chairman, Jarrett Tenebe, reportedly made remarks referencing AK-47 rifles, Imansuagbon said the ADC was not intimidated by threats, stressing that the party would rely on voters’ support and their Permanent Voter Cards (PVCs) to challenge the ruling party.

“What we have is not guns. They have said they have AK-47, but we have the people and our PVCs. If they think they can rig the election, they are living in a fool’s paradise. Nigerians will be ready to defend democracy and protect their votes,” he said.

Also speaking, Edo State ADC Chairman, Tony Alile, assured party supporters that no individual could discourage eligible voters from exercising their constitutional rights, while calling on security agencies to examine the reported AK-47 remarks.

“Nobody can discourage or stop voters from coming out to exercise their franchise. It is their civic responsibility. It is not in our Constitution that a private citizen can brandish a machine gun, which he mentioned as AK-47. I believe I am not the only person who saw that video. The law enforcement agencies have also seen it, and at the appropriate time, they will invite him for questioning,” Alile said.

Alile, however, maintained that the ADC was prepared to confront the APC politically through the ballot, describing the PVC as a more powerful weapon than any firearm.

“I want to assure the good people of Edo State that the weapon ADC has is 200 times bigger and smarter than the AK-47 the other man mentioned, and that weapon is called the PVC. If you are tired of hunger and suffering in the land, I don’t need to tell you to use your PVC as your weapon against this government that has no heart,” he stated.

He urged party leaders across the wards and local government areas to intensify grassroots mobilisation, saying all hands must be on deck to defeat the APC in 2027.

The meeting also witnessed the formal unveiling of ADC candidates for the 2027 general election and the defection of members of the APC, New Nigeria Democratic Congress (NDC) and Peoples Democratic Party (PDP) into the ADC.

The defectors were received by Alile, who called for unity and commitment among members as the party intensifies its mobilisation ahead of the elections.

Party leaders at the meeting included Hon. Sylvester Ewanehi, Hon. Braimoh, Chief Emmanuel Ihiahi, Stella Ali, ADC Edo Central Senatorial candidate, Hon. Herberta Okonofua, and Engr. Barnabas Odion.

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